If you’re in any doubt as to the impact this will have, then take a look at the marketing trades and their response to what’s coming.

The new feature helps prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” How do we deal with it? Ban email providers from rendering this content? Not gonna happen.”īut with iOS 15, Apple’s new Mail Privacy Protection will at long last “stop senders from using invisible pixels to collect information about users. MORE FROM FORBES Apple iMessage Soundly Beaten By Stunning WhatsApp Update By Zak DoffmanĪccording to security researcher Mike Thompson, secretive mail tracking “has become a reality we now live with, where we have to accept to some extent that our privacy was washed down the river a long time ago. All this data feeds the nefarious algorithms that manipulate what you buy, think and do. Right now, 70% of the emails you receive are laced with secretive trackers that send information back to their handlers-have you opened the email, when and how often where were you when you read the content and what device were you using. The other critical innovation that Apple will bring with iOS 15 will likely be as big a hammer blow to the data marketing industry as App Tracking Transparency and blocking third-party web tracking cookies by default in Safari. Illustrative report of top-10 web trackers over 30 days on Safari Apple Safari / has been publicly cracking down on Facebook with App Tracking Transparency and doing the same to Google by adding new privacy innovations to Safari to tempt users away from market-leading Chrome and enhancing other apps, notably Maps, to pull its users away from Google’s data-hungry ecosystem.

Gmail taking a long time to send email